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Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc. The company was originally known as Snapchat Inc., but rebranded to Snap Inc. in 2016. As a global leader in the social media space, Snapchat has become a go-to platform for users to share moments from their daily lives through disappearing messages and stories. The platform has also evolved to include features such as lenses, filters, and Bitmoji, allowing users to express themselves creatively. With over 290 million active users worldwide, Snapchat is one of the most popular social media platforms globally. The company's success can be attributed to its innovative approach to user engagement and its ability to adapt to changing trends in the digital landscape. As a subsidiary of Snap Inc., Snapchat continues to push boundaries in the world of social media, introducing new features and updates that keep users engaged and entertained. With its global presence and massive user base, Snapchat remains a key player in the ever-evolving social media landscape.

TikTok, known in mainland China and Hong Kong as Douyin, is a social media and short-form online video platform owned by Chinese Internet company ByteDance. As a global company, TikTok has expanded its reach beyond China and Hong Kong to become one of the most popular social media platforms worldwide. Its unique feature of allowing users to create and share short-form videos has made it a hit among younger generations. As a subsidiary of ByteDance, TikTok benefits from the parent company's expertise in AI-powered content recommendation and user engagement. This has enabled TikTok to develop its own algorithms that learn users' preferences and serve them relevant content, making it an attractive platform for advertisers and marketers. With its massive user base and constant innovation, TikTok continues to shape the social media landscape. Despite being a global company, TikTok still maintains strong ties with its Chinese roots, with ByteDance's headquarters in Beijing. This has allowed TikTok to leverage China's vast technology talent pool and cultural insights to inform its product development and marketing strategies.