H & M HENNES & MAURITZ PTY LTD

H&M is a Swedish multinational fast fashion retailer known for its affordable and trendy clothing, accessories, and homeware. The company was founded in the early 20th century by Erling Persson under the name Hennes (Swedish for "hers"), which initially only sold women's clothing. In 1968, Persson acquired Mauritz Widforss' sportswear business, and the company became known as H&M. Today, H&M is one of the largest fast fashion retailers in the world, with over 4,500 stores across more than 70 countries. The company is headquartered in Stockholm, Sweden. H&M's success can be attributed to its ability to quickly adapt to changing fashion trends and consumer preferences, offering customers a wide range of stylish and affordable clothing options. In addition to its e-commerce platform, H&M operates physical stores in many countries, making it easily accessible to customers around the world.